Whether you are an established company or a startup business, the most important thing when spreading the word is getting your brand out there. No matter what event or trade show or marketing you are doing, getting your brand out there is the first priority. How can you make sure people don't forget your brand or your logo catches their eye?
Firstly, getting branded uniform is a start, having uniforn which coordinates with your brand and company is the first step to a memorable professional look.
Secondly, brand up any equipment you take with you when representing your company, this could be pens, clipboards, business cards, flyers anything you can get your logo on then do it!
Lastly one major important one is your stand, if you have a fixed stand for operating such as a market stall or gazebo, getting your branding on it can be a really powerful tool to get your brand into the eyes of passers by. How can they miss a huge bright and colourful printed gazebo? If you put it right in their faces there is no way they can miss it and are for sure more likely to retain your brand at the back of their mind.